HAOKAN

BACKGROUND

This APP produced by the company infimind，we are a tech-company based on AI Image Recognition Technology.

BRIEF

“Haokan” is a platform designed for people who are interested in fashion and have high demands in clothes and collocation. It provides whole process of selection of clothes, from generating ideas to deciding exact style,helping to match people to their dream clothes.

The technology is based on artificial intelligence, it can detect , analyze and searching images. With big data “haokan” screen information for users by their preference, generate purchase and collocation ideas for users individually, and deliver those ideas and useful information to users. Finally users can find their wish style rapidly and efficiently.

ROLE

Research and Analyse

Interaction Design

UI & UX Design

1.TECHNIQUE BACKGROUND

• What can AI do with fashion image?

• TECHNOLOGY STRENGTHS

2.RESEARCH AND ANALYSIS

• CURRENT JOURNEYS

• STAKEHOLDERS & CURRENT SUPPORT OPTIONS

• FUNCTION CLASSIFICATION

• CURRENT MODEL

3.CONCEPT IDEATION

• NEW MODEL

• FUNCTION LIST

• INFORMATION STRUCTURE

4.UI & INTERFACE

• INTERFACES

• UI KIT

What can AI do with fashion image?

Artificial intelligence technology has been developed rapidly in recent years. When AI used on image calculation，it can detect , analyze and searching items like clothes.

When fashion industry meet Ai technology, relying on data, model and algorithms, it can bring consumers an intelligent and experimental clothing selecting and shopping experience with their persona which was build by big data.

Technology

Strengths of AI

on image

How to Exerting

Technical Advantage

In terms to clear the punch of touchpoints people meet in purchase journey，we did the analysis below.

STAKEHOLDERS &

CURRENT SUPPORT OPTIONS

What will I meet when I want to buy clothes ？

After classification we found:

Users need to collect useful informations from many different platforms or in different ways，which is inefficient.

COMPETITOR ANALYSIS

Find the main functions of related APPs and classify. Apparently there are 3 most popular functions in market and personalization can be an opportunity for us.

Currently the information flow in clothes purchase system is like below：

We also produced A HIGHLIGHT FUNCTION：EASY CREATION to attract users and make selecting process interesting.